NN07 has been making clothing without borders since 2007. Founded in Copenhagen by Victor Lindh and Ulrik Pedersen, the brand was built on the idea that personality matters more than nationality. It all started with a trip to Tokyo where the two friends flew out shortly after founding the brand. They were searching for inspiration without a fixed destination, and that outward looking approach has shaped every collection since. From their very first product, the Simon 1000 Chino, NN07 has created progressive, versatile men's clothing and we've loved being part of that journey here at Peggs & son.

We first discovered NN07 while placing our orders during fashion week and instantly understood why they'd become a favourite amongst those in the know. We've been stocking them ever since, watching the brand grow from a Scandinavian favourite into a genuinely global label, with flagship stores in Copenhagen, Paris, New York and London. The Gael Jacket has become one of those pieces customers come back for again and again, and the quality and attention to detail across their range is second to none.

What really sets NN07 apart is their commitment to timeless design. Every piece is created with longevity in mind, designed to work across seasons and styles. Whether it's their signature tailoring, their knitwear, or their accessories, there's a considered approach to every detail. The brand's Scandinavian roots are evident in the clean lines and understated elegance that runs through their collections.

We're proud to stock NN07 here at Peggs & son, and we think you'll understand why once you experience the quality and versatility of their pieces. From the everyday essentials to the statement pieces, NN07 offers something for everyone who appreciates quality menswear.

In 2022, NN07 gained a wider spotlight when Jeremy Allen White wore the NN07 Gael Jacket, in brown check, in Season 1 of The Bear. Searches for the jacket skyrocketed overnight, and we noticed the shift in demand almost immediately with customers coming in asking for it by name who had never heard of NN07 before.

While the media attention was significant, the jacket's appeal comes from much more than a TV appearance. The Gael embodies NN07's philosophy, with functional patch pockets, a slightly boxy fit and rugged, tactile fabric that works across seasons and outfits. On fit, we find it runs true to size for most, but if you're planning to layer knitwear underneath, it's worth sizing up, especially if you are between sizes.

The Gael is a perfect example of how NN07 combines style and substance, a jacket that’s as wearable in your local streets as it is on screen. We like to think of it as a gateway piece. People discover NN07 through the Gael, then explore a broader wardrobe built around the brand’s quality fabrics, considered cuts, and versatility.

In short, The Bear introduced more people to NN07, but the brand’s depth, thoughtful design, and everyday wearability have been building since 2007 and will continue long after the spotlight moves on.

Pair the NN07 Bill Chino with a Ted Knit and clean sneakers for a polished but relaxed look. The taper on the Bill keeps it smart without feeling formal, and the Ted's fine-gauge knit sits neatly underneath a jacket if the day requires it. Add an NN07 Freddy Overshirt as a lightweight layer if needed.

An NN07 Gael Jacket over your knitwear or shirt creates warmth without bulk and maintains clean lines. The slightly boxy fit gives you enough room to layer comfortably underneath without the jacket losing its shape.

NN07 Enzo Shirts and Bill Chinos are perfect for mild temperatures, letting you move comfortably from work to weekends. Linen at this weight doesn't crease badly enough to matter and breathes well enough to carry you through warmer office days.